9 reasons to use video

We recently saw a post from stating that over 50% of people watch a video before buying a product, here are a few other reasons businesses need to use video:

• By the end of 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).
• 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)
• 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
• 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).
• 86% of businesses use video as a marketing tool — up from 63% over the last three years (Wyzowl).
• Marketers who use video grow revenue 49% faster than non-video users (WordStream)
• 59% (of executives) agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022).
• Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
• Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)
• https://www.youtube.com/watch?v=wyJZf3oSfYU
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