We are 2

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We are 2, it is our 2nd birthday, hooray!

The time has flown by. We’ve been creating video content for lots of interesting people. Lots of miles traveling up and down the country to get to some great destinations. Planning calls, zoom chats, travelling to film shoots, overnight stays, early starts, late finishes, long drives back into the night. We’ve flown the drone in cities and in the country. We’ve had rain and we’ve had sun. But it has all been worth it.

 

Roll on the next 2 years!

 

9 reasons to use video

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We recently saw a post from stating that over 50% of people watch a video before buying a product, here are a few other reasons businesses need to use video:

  • By the end of 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).
  • 78% of people watch online videos every week, and 55% view online videos every day. In fact, that 54% of consumers want to see more video content this year (Social Media Week)
  • 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018)
  • 72% of customers said they would rather learn about a product or service by way of video. In fact, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Optinmonster).
  • 86% of businesses use video as a marketing tool — up from 63% over the last three years (Wyzowl).
  • Marketers who use video grow revenue 49% faster than non-video users (WordStream)
  • 59% (of executives) agree that if both text and video are available on the same topic, they are more likely to choose video. In fact,92% of mobile video consumers share videos with others. Social videos get 12 times more shares than text and images combined (Small Biz Trends, 2016 – updated 2022).
  • Video marketers get 66% more qualified leads per year (Optinmonster, 2019)
  • Including a video on your landing page can boost your conversion rate by up to 80% (WordStream)
  • https://www.youtube.com/watch?v=wyJZf3oSfYU

Content for apps

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We’ve been enjoying getting to know the Powerlifting community through Brawn, the cool new app, that allows lifters to track their progress. Each Powerlifter we met had their own story and training regime. Apart from tracking personal bests and acting as a training record there are also virtual events to enter and win prizes.

Creating bespoke content is necessary for most new apps to quickly get across your message and let your target audience know what to do next.

Check out Brawn on insta Powerlifting Community – Brawn (@brawn_power) • Instagram photos and videos

or signup direct Brawn

Power, lights, action

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We were delighted to work with the new power lifting app Brawn, which helps you track your reps and weights. It also connects lifters together to see how you are performing against fellow app users. All of the lifters we have gotten to know have been very friendly and it has been a window onto a world that previously we hadn’t been exposed to.

Each of the lifters we met had their own stories of what brought them to power lifting. Filming and editing their stories has been a real pleasure. We were commissioned to film a series of promotional and information videos to attract new users to the app.

Video production in gyms is entertaining as space is tight and there are mirrors everywhere. We were a little spoilt as this particular gym was home based so we didn’t have to dodge other gym users. You can check out the app at www.brawn.co.uk. It is open to all levels and very welcoming, so if you are interested in finding out more, give it a try.